What Is a URL Slug?
A URL slug is the readable part of a web address that identifies a specific page, usually appearing after the domain name. A slug often reflects the page topic through lowercase words joined by hyphens. Search engines and visitors can use this wording to understand the page’s subject before opening it.
Quick Facts About URL slug
Category
URL structure
Used for
Identifying web pages
Common confusion
Page title
Also called
URL path, URL path segment
Often discussed with
On-Page SEO For Law Firms
Key Takeaways About URL slug
- A slug identifies one page within a website.
- Clear words help visitors recognise the page topic.
- A slug is not the same as a page title.
How URL slug Works
A URL slug appears within a page address after the domain and directory path. The slug normally uses readable words separated by hyphens, such as family-law-melbourne. Each slug should point to one specific page, so changing it can affect existing references to that address.
Related glossary terms: Canonical tag.
Content management systems often create a slug from the page title, but editors can refine it before publication. A slug may contain the main subject or service phrase without copying every word from the title. Permalinks describe the broader address structure, while a canonical tag helps indicate which page version search engines should treat as preferred.
Expert Note
When we work on-Page SEO For Law Firms, we check each slug against the page topic, site structure and intended search language. We look for unnecessary words, confusing wording and changes that could break useful existing addresses. Our team also checks that related service pages follow a clear naming pattern.
URL slug in Practice: A Real-World Example
A family law firm may use the slug melbourne-family-lawyer for a main service page. A separate page about parenting arrangements could use parenting-arrangements-lawyer, so each address signals a distinct topic.
Related Services
Related Terms
Canonical tag
A canonical tag is an HTML instruction that identifies the preferred version of a webpage when…
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